1907
Simple and cheap sandals called Alpargatas used by coffee collectors arrive in Brazil and get a factory.

1962
Inspired by Japanese Zori Flip-Flop sandals, the plant begins to produce a Brazilian version with a big difference: rubber. A 100% domestic product is born which is durable, comfortable and inexpensive.

1965
Named Havaianas, 1,000 pairs of these sandals are sold per day, consumers find them in neighborhood stores and small establishments.

1970
A publicity campaign starring the comedian Chico Anysio nicknames Havaianas "the genuine ones" to distinguish them from the large number of imitations that had been launched on the market by competitors.

1994
To overcome a crisis caused by a sales and profit downturn, Havaianas brand launches a single color sandal, Havaianas "Top". Supported by some well structured marketing strategies, the product wins over the upper classes, making this a banner year in the life of Havaianas.

1996
A new advertising campaign revives the brand and classifies Havaianas as an elegant and unique product. Magazine ads reach a previously unexplored segment of the public.

1998
Havaianas Brazil are launched on the occasion of the soccer World Cup in France. New lines and styles keep expanding the family.

2000
Morale is high at Havaianas. The world's top celebrities get photographed wearing Havaianas.

2001
Export of the sandals literally takes off.

2002 to Now
Havaianas cover the pages of the top International fashion magazines and turn into a world-wide craze. They appear in the planet's most coveted window displays. They become a fashion icon and standard accessories at fashion shows and large events such as the Sao Paulo fashion week and the Oscars.